Privacy Policy

Last Updated: January 2026

Welcome to horsemen-of-the-apocalypse.co.uk ("we," "us," "our," or "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

Information We Collect

We may collect information about you in the following ways:

How We Use Information

We use collected information for the following purposes:

Cookie Policy

We use the following types of cookies:

You can opt-out of non-essential cookies through your browser settings or by adjusting your cookie preferences on our Site. Please note that disabling certain cookies may affect Site functionality. For more information, visit aboutcookies.org.

Third-Party Links

Our Site contains links to third-party betting sites and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing your personal information or engaging in gambling activities. Your use of third-party sites is governed by their respective privacy policies, not ours.

Your Rights

Under UK law, including the UK GDPR and Data Protection Act 2018, you have the following rights:

To exercise these rights, please contact us using the information below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Analytics and usage data may be retained for up to 26 months. Affiliate tracking data is retained as needed for commission verification and dispute resolution. You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns regarding our data practices, please contact us at:

Email: [email protected]

We aim to respond to all data subject requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.


Disclaimer: This Site is for informational purposes only. Gambling carries risk. Please gamble responsibly and ensure you comply with all applicable UK gambling laws and regulations.