Privacy Policy
Last Updated: January 2026
Welcome to horsemen-of-the-apocalypse.co.uk ("we," "us," "our," or "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: When you voluntarily provide it, such as your name, email address, and contact details through forms or inquiries.
- IP Address: Your Internet Protocol (IP) address is automatically collected when you visit our Site.
- Cookies: We use cookies and similar tracking technologies to enhance your experience. See our Cookie Policy section below.
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent, referral sources, and clicks.
How We Use Information
We use collected information for the following purposes:
- Analytics: To understand user behaviour and improve Site performance and content.
- Affiliate Tracking: To track affiliate commissions and verify referrals to third-party betting sites.
- Site Improvement: To enhance functionality, user experience, and Site security.
- Marketing: To send promotional content, newsletters, and updates (only with your consent where required).
- Legal Compliance: To comply with legal obligations and enforce our Terms of Service.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Necessary for Site functionality and cannot be disabled.
- Analytics Cookies: Allow us to track user behaviour and measure Site performance.
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
You can opt-out of non-essential cookies through your browser settings or by adjusting your cookie preferences on our Site. Please note that disabling certain cookies may affect Site functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Site contains links to third-party betting sites and affiliate partners. We are not responsible for the privacy practices, content, or security of external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing your personal information or engaging in gambling activities. Your use of third-party sites is governed by their respective privacy policies, not ours.
Your Rights
Under UK law, including the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request access to your personal data.
- Right to Rectification: You may request correction of inaccurate information.
- Right to Erasure: You may request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You may request limitation of how your data is used.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to processing for marketing and profiling purposes.
To exercise these rights, please contact us using the information below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Analytics and usage data may be retained for up to 26 months. Affiliate tracking data is retained as needed for commission verification and dispute resolution. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns regarding our data practices, please contact us at:
Email: [email protected]
We aim to respond to all data subject requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This Site is for informational purposes only. Gambling carries risk. Please gamble responsibly and ensure you comply with all applicable UK gambling laws and regulations.