Affiliate Disclosure

At horsemen-of-the-apocalypse.co.uk, we are committed to providing transparent and honest reviews of betting sites in the UK. This disclosure explains how we generate revenue and maintain our editorial integrity.

How We Earn Revenue

horsemen-of-the-apocalypse.co.uk earns affiliate commissions when visitors click through our links and sign up with the betting operators we review. These commissions are paid directly by the casino and betting site operators, not by our readers.

Our Editorial Independence

We want to be absolutely clear: our affiliate commissions do not influence our editorial rankings, review scores, or recommendations. Our reviews are based on objective criteria including game selection, user experience, customer support, security, and value for money. Operators that pay higher commissions are not ranked higher, and operators that pay lower commissions are not penalised.

Identifying Affiliate Links

Throughout our site, links to betting operators are affiliate links. We clearly label sponsored content and partnership articles where applicable. Any link directing you to a casino or betting site operator's registration page is an affiliate link, though we use standard linking without prominent visual distinction.

Regulatory Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We operate transparently under UK advertising standards.

Your Responsibility

We encourage readers to independently verify all information presented in our reviews. You are under no obligation to use our affiliate links—you may visit any betting site directly. Please gamble responsibly and only with operators licensed and regulated by the UK Gambling Commission.

Last updated: 2026